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Regulations: With the introduction of stringent data protection regulations such as the GDPR (General Data Protection Regulation) in Europe and the CCPA (California Consumer Privacy Act) in the USA, companies are required to handle user data with greater care. Server-side tracking allows for better compliance by keeping sensitive data within the company's servers, reducing the risk of data breaches.​

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Third-party Cookies: Browsers are increasingly restricting the use of third-party cookies, which are crucial for client-side tracking. Server-side tracking doesn't rely on third-party cookies, making it more resilient to these changes.

Reduced Client Load: Offloading tracking tasks to the server reduces the load on the client’s device, resulting in faster page load times and a better user experience.

Efficient Resource Use: Server-side tracking can handle large volumes of data more efficiently, reducing the strain on client-side resources.

Custom Solutions: Server-side tracking allows for more customized solutions tailored to specific business needs. Companies can implement complex tracking logic and integrate with various data sources and analytics tools more effectively.

Integration with Backend Systems: Server-side tracking can seamlessly integrate with backend systems, such as customer relationship management (CRM) platforms and data warehouses, providing a holistic view of user interactions and business performance.

Ad Blockers: Client-side tracking can be easily blocked by ad blockers and other privacy tools, leading to incomplete or inaccurate data. Server-side tracking bypasses these obstacles since the data is processed directly on the server.

Data Loss Prevention: Server-side tracking reduces the likelihood of data loss caused by network interruptions or browser limitations, ensuring more accurate and reliable data collection.

Data Control: Companies have better control over their data, including how it is collected, stored, and processed. This control is critical for maintaining data integrity and security.

Encryption and Secure Transmission: Data can be encrypted and transmitted securely between the client and the server, reducing the risk of interception and unauthorized access.

Adaptability: As technology and regulatory landscapes continue to evolve, server-side tracking provides a more adaptable and future-proof solution compared to traditional client-side tracking methods.